Hana Tajima and UNIQLO Collabo on Modesty

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12 Comments



While many mass-market retailers are busy recruiting buzzy runway stars for designer collaborations, UNIQLO has always taken a unique approach to brand partnerships. In the past, the Japanese company has partnered with everyone from smaller labels like Suno to cult favorites like British textile designer Celia Birtwell to even New York's Museum of Modern Art. 

Chalk it up to the wild prints or the interesting, second-glance-worthy silhouettes, but each of UNIQLO's collabs has a decidedly global bent. Now the brand is teaming up with the fashion designer and blogger Hana Tajima on a collection that aspires to be both problem-solving and stylish.

Having converted to Islam at age 17, the U.K.-born Tajima is part of a rising group of young Muslim women for whom spirituality is directly related to their personal style. Her fans already know about this news via her blog, but the Hana Tajima LifeWear Collection for UNIQLO brings cool, modest (definitely not an oxymoron) clothing to the masses. From pleated skirts to trousers and long dresses, each of these pieces offers full coverage without being stuffy. 

Thanks to details like strategically-placed drapes and cut-outs, they look like they're layered — but in reality, there's only one garment, which allows for breathable head-to-toe dressing. In addition to items like high-waisted pants, the collection includes traditional pieces like the hijab and kebaya (a blouse-dress combination, worn in Southeast Asia and Indonesia). 

And, keeping in line with Tajima's —and other Muslim women's — creative spirits, the hijabs come in various prints, dip dye-fabrics, and breathable materials. Although UNIQLO isn't the first brand to cater to this oft-ignored demographic, it's arguably the biggest in scale.

"Since July 2015 Hana has collaborated with UNIQLO on a collection of womenswear. Exploring and celebrating the beauty of women from diverse cultural backgrounds. 

Her blog hana-tajima.com fast became a new and unique voice in fashion and is a widely read reference the world over. 

Born and raised in the UK, her parents both artists, she was raised in a highly creative environment with an emphasis on aesthetic and expressive freedom. 

"There is a strange juxtaposition of cultures in my life and I’m constantly looking for that strange beauty in what I design.  There is a side of me obsessed with simplicity and the beauty of the unseen that is very Japanese, and then this rebellious, rather eccentric aspect that comes out of my experiences growing up in England."

Her clothing and video work has been exhibited widely, from The MoMA Items: Is Fashion Modern 2017-18, to Cooper Hewitt Contemporary Muslim Fashion 2020-21"  - as excerpted from her bio on hana-tajima.com 














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About Post Author

From a young age, I found solace in the world of fashion and its remarkable ability to ignite imagination and reflect individuality. Through my blog, I aim to share my unique perspective on fashion, weaving together trends, personal experiences, and timeless style advice to curate a platform that captures the essence of creativity.

12 comments:

  1. esraa18 December 2023 at 10:34

    it is useful and interesting

    ReplyDelete
  2. thilan18 December 2023 at 21:09

    i's good

    ReplyDelete
  3. geralds18 December 2023 at 21:44

    nice wears

    ReplyDelete
  4. Kimani19 December 2023 at 04:48

    This is so brilliant.

    ReplyDelete
  5. Admin Astrromio19 December 2023 at 15:29

    Unique blend of modesty and style, Hana Tajima's UNIQLO collaboration redefines fashion elegantly.

    ReplyDelete
  6. Anonymous23 December 2023 at 05:23

    Man, Hijab is the best for women cause it makes them beautiful, The post is great and I like the cloths so much

    ReplyDelete
  7. Hephzar23 December 2023 at 05:57

    The modesty is dope; the look, elegant.

    ReplyDelete
  8. francia23 December 2023 at 07:19

    this is beautiful outfit Darling.

    ReplyDelete
  9. amr23 December 2023 at 08:44

    Amazing article and very informative ... Thanks for that.

    ReplyDelete
  10. Anonymous23 December 2023 at 15:28

    güzel güzel

    ReplyDelete
  11. Maniac Film23 December 2023 at 18:49

    It's very interesting that this collaboration could be a really cool and good breakthrough for sure

    ReplyDelete
  12. Anonymous26 December 2023 at 03:47

    UNIQLO's collaboration with Hana Tajima redefines global modest fashion elegantly.

    ReplyDelete

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